How to Use This Tool
Separate requested impressions from fill rate before applying an editable eCPM. Multiplying every request by eCPM overstates revenue when auctions do not fill or the reported rate is before a share adjustment.
Why App Ad Revenue needs more than a raw total
eCPM applies per thousand filled impressions, not necessarily every opportunity generated by the app. For this page, the useful comparison is estimated publisher revenue, not whichever input happens to be largest. The App Ad Revenue result answers the decision in the heading and should not be reused as a score for a different workflow.
The exact App Ad Revenue formula
Revenue equals requested impressions × fill rate ÷ 1,000 × eCPM × publisher share. The visible fields are Requested ad impressions, Fill rate, eCPM and Publisher revenue share. For App Ad Revenue, read each printed unit before entry and make the values describe one transaction, cohort or reporting window. If those scopes differ, the displayed estimated publisher revenue may be arithmetically valid but operationally meaningless.
Interpreting estimated publisher revenue
Compare the estimate with network proceeds by format and country before changing ad frequency or mediation priority. The ten-percent comparison is deliberately narrow: it tests the influence of requested ad impressions and is neither a forecast nor a confidence interval. Preserve the values used, their dates and the resulting decision so a later reviewer can reproduce why App Ad Revenue supported the choice.
What this App Ad Revenue model leaves out
Taxes, invalid traffic, currency conversion, floors and network-specific deductions are outside the four-field model. That is where App Ad Revenue stops being trustworthy. If an excluded factor could reverse estimated publisher revenue, extend the model explicitly or use the authoritative account system instead of hiding the factor inside an unexplained adjustment.
Evidence and independent verification
The reference reviewed for App Ad Revenue is Apple Developer — Analytics dashboard. Apple Developer — Analytics dashboard supports the named definition or rule but does not supply private values for estimated publisher revenue. Before acting on the result, reconcile the worked example with the relevant dashboard, invoice, export or measurement.
Private, reproducible calculation
App Ad Revenue runs its arithmetic in the current browser tab and requests no login or API key. That keeps the App Ad Revenue inputs away from the site's calculation server, while leaving the user responsible for detecting stale data or a changed platform rule. When an assumption changes, reopen Apple Developer — Analytics dashboard and rerun the saved App Ad Revenue scenario.
Sources & assumptions
Tool Spec v2 · verified 2026-08-20. Platform rules and fees can change; the editable inputs remain authoritative for your account.
Official references
- Apple Developer — Analytics dashboard (checked 2026-08-20)
Model assumptions
- Every input covers the same reporting period or cohort.
- Taxes, invalid traffic, currency conversion, floors and network-specific deductions are outside the four-field model.
- The calculator uses only the visible fields and does not fetch account data.
