How to Use This Tool
Turn an outstanding contracted-view target into a daily pacing requirement. A campaign can look healthy in total while its remaining delivery requirement has become unrealistic for the days left.
Why Sponsor Delivery Pace needs more than a raw total
Required daily pace separates the completed delivery from the future rate the sponsored placement must still sustain. For this page, the useful comparison is required views per remaining day, not whichever input happens to be largest. The Sponsor Delivery Pace result answers the decision in the heading and should not be reused as a score for a different workflow.
The exact Sponsor Delivery Pace formula
Required daily views equal the positive contracted-minus-delivered gap divided by campaign days remaining. The visible fields are Contracted view target, Views delivered so far and Campaign days remaining. For Sponsor Delivery Pace, read each printed unit before entry and make the values describe one transaction, cohort or reporting window. If those scopes differ, the displayed required views per remaining day may be arithmetically valid but operationally meaningless.
Interpreting required views per remaining day
Compare the requirement with recent daily view velocity and contact the sponsor early if organic delivery cannot reasonably close the gap. The ten-percent comparison is deliberately narrow: it tests the influence of contracted view target and is neither a forecast nor a confidence interval. Preserve the values used, their dates and the resulting decision so a later reviewer can reproduce why Sponsor Delivery Pace supported the choice.
What this Sponsor Delivery Pace model leaves out
The calculation does not predict views, define a valid guarantee or determine whether paid promotion or a makegood is contractually allowed. That is where Sponsor Delivery Pace stops being trustworthy. If an excluded factor could reverse required views per remaining day, extend the model explicitly or use the authoritative account system instead of hiding the factor inside an unexplained adjustment.
Evidence and independent verification
The reference reviewed for Sponsor Delivery Pace is FTC — Disclosures 101 for social media influencers. FTC — Disclosures 101 for social media influencers supports the named definition or rule but does not supply private values for required views per remaining day. Before acting on the result, reconcile the worked example with the relevant dashboard, invoice, export or measurement.
Private, reproducible calculation
Sponsor Delivery Pace runs its arithmetic in the current browser tab and requests no login or API key. That keeps the Sponsor Delivery Pace inputs away from the site's calculation server, while leaving the user responsible for detecting stale data or a changed platform rule. When an assumption changes, reopen FTC — Disclosures 101 for social media influencers and rerun the saved Sponsor Delivery Pace scenario.
Sources & assumptions
Tool Spec v2 · verified 2026-08-22. Platform rules and fees can change; the editable inputs remain authoritative for your account.
Official references
- FTC — Disclosures 101 for social media influencers (checked 2026-08-22)
Model assumptions
- Every input covers the same reporting period or cohort.
- The calculation does not predict views, define a valid guarantee or determine whether paid promotion or a makegood is contractually allowed.
- The calculator uses only the visible fields and does not fetch account data.
