How to Use This Tool
Start with the median views of your last five comparable videos after 30 days, not subscriber count and not your single viral outlier. Multiply expected views by a sponsor CPM to establish media value, then price the work and rights the brand is actually buying.
Integration type changes value
A short mention has less attention and creative work than a 60–90 second integrated segment. A dedicated video gives the brand the whole narrative but also carries more audience risk. The placement multiplier makes those scopes comparable without pretending they are identical inventory.
Usage and exclusivity are not free
Paid usage lets the sponsor run your face and video as advertising beyond the organic upload. Exclusivity prevents you accepting competing work. Both create value or opportunity cost after filming ends, so they should have a duration and a separate price.
Use a range
The opening ask gives room to negotiate; the floor is the lowest scope you can accept without resenting the work. Audience purchase intent, niche, geography, conversion history and brand fit can justify a different CPM. This tool creates a transparent starting model, not an industry tariff.
Sources & assumptions
Tool Spec v2 · verified 2026-08-18. Platform rules and fees can change; the editable inputs remain authoritative for your account.
Official references
- YouTube Help — paid product placements and sponsorships (checked 2026-08-18)
Model assumptions
- The base CPM is a negotiable creator input, not a YouTube-published market rate.
- Usage rights, exclusivity and production scope are priced as explicit multipliers or add-ons before tax.
