How to Use This Tool
Combine conversion, order value and commission into earnings per outbound click. A high commission percentage can distract from weak click-to-purchase conversion or a low eligible basket value.
Why Affiliate EPC needs more than a raw total
EPC makes links with different order values and commission rates comparable, but only when attribution windows match. For this page, the useful comparison is estimated earnings per click, not whichever input happens to be largest. The Affiliate EPC result answers the decision in the heading and should not be reused as a score for a different workflow.
The exact Affiliate EPC formula
Earnings per click equals conversion rate × eligible order value × commission rate. The visible fields are Affiliate link clicks, Purchase conversion rate, Average eligible order value and Commission rate. For Affiliate EPC, read each printed unit before entry and make the values describe one transaction, cohort or reporting window. If those scopes differ, the displayed estimated earnings per click may be arithmetically valid but operationally meaningless.
Interpreting estimated earnings per click
Compare EPC with the opportunity cost of the placement and segment by merchant instead of averaging incompatible programs. The ten-percent comparison is deliberately narrow: it tests the influence of affiliate link clicks and is neither a forecast nor a confidence interval. Preserve the values used, their dates and the resulting decision so a later reviewer can reproduce why Affiliate EPC supported the choice.
What this Affiliate EPC model leaves out
Reversals, returned orders, cookie windows, attribution conflicts, bonuses and excluded products are not modeled. That is where Affiliate EPC stops being trustworthy. If an excluded factor could reverse estimated earnings per click, extend the model explicitly or use the authoritative account system instead of hiding the factor inside an unexplained adjustment.
Evidence and independent verification
The reference reviewed for Affiliate EPC is FTC — Disclosures 101 for social media influencers. FTC — Disclosures 101 for social media influencers supports the named definition or rule but does not supply private values for estimated earnings per click. Before acting on the result, reconcile the worked example with the relevant dashboard, invoice, export or measurement.
Private, reproducible calculation
Affiliate EPC runs its arithmetic in the current browser tab and requests no login or API key. That keeps the Affiliate EPC inputs away from the site's calculation server, while leaving the user responsible for detecting stale data or a changed platform rule. When an assumption changes, reopen FTC — Disclosures 101 for social media influencers and rerun the saved Affiliate EPC scenario.
Sources & assumptions
Tool Spec v2 · verified 2026-08-22. Platform rules and fees can change; the editable inputs remain authoritative for your account.
Official references
- FTC — Disclosures 101 for social media influencers (checked 2026-08-22)
Model assumptions
- Every input covers the same reporting period or cohort.
- Reversals, returned orders, cookie windows, attribution conflicts, bonuses and excluded products are not modeled.
- The calculator uses only the visible fields and does not fetch account data.
