ECECHWEB APP OS

Compare Actual Spend With Cumulative Budget Pace

Advertising budget pacing dashboard comparing planned and actual spend.
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Enter the total budget and campaign duration.

CAMPAIGN PACING

$1,500.00

Ahead of linear plan

Positive variance means actual spend is ahead of the linear plan.

Planned cumulative spend$12,000.00
Required daily spend remaining$916.67 / day
Projected spend at current pace$33,750.00
Budget consumed45%

This is a linear pacing check, not a platform forecast. It does not fetch account spend, model conversion performance, forecast auctions or account for seasonality and launch weighting.
▣How to use this tool›

How to Check Advertising Budget Pacing

  1. Enter the total budget and campaign duration.
  2. Use the same reporting cutoff for elapsed days and actual spend.
  3. Compare actual spend with the linear plan and review the required remaining daily pace.

Example

After 12 of 30 days, a $30,000 linear plan calls for $12,000. Spending $13,500 is $1,500 ahead and requires $916.67 per remaining day.

Reference: U.S. Small Business Administration — Marketing and sales.

?About the result›

This is a linear pacing check, not a platform forecast. It does not fetch account spend, model conversion performance, forecast auctions or account for seasonality and launch weighting.